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PPP Ratings

Posted on: June 28, 2009


Disney’s “Princess Protection Program” is Crowned Ratings Royalty

“Princess Protection Program” is TV’s No. 1 Entertainment Telecast of 2009 in

Kids 6-11 and Tweens 9-14, and Cable’s Most-Watched Scripted Telecast in Viewers

“Princess Protection Program” Makes Disney Channel TV’s Most-Watched Network in the Time Slot, Nearly Doubling Runner-Up CBS in Total Viewers,

and Also Scores Top Rank in Kids 6-11 and Tweens 9-14

Among Disney Channel’s 76 Original Movie Premieres Ever, “Princess Protection Program” Ranks as the Net’s Third-Most-Watched Debut in Total Viewers

“Princess Protection Program” Garners Disney Channel’s Highest Time Period Numbers in Over 1 Year in Total Viewers and Target Kid Demos

Nearly 20 Million Unique Viewers Set Their Eyes on “Princess Protection Program”

Since its May ’09 International Launch in Over 85 Countries/Territories

and 9 Languages Across Europe, Middle East and Africa, and Now the U.S.

Friday’s All New “Wizards of Waverly Place” is the Series’ No. 1 Telecast

of All Time in Total Viewers, Kids 6-11 and Tweens 9-14

“Friday, June 26, 2009” (8:00-9:45 p.m.)

Disney Channel’s 76th original movie, Disney’s “Princess Protection Program,” starring Selena Gomez (“Wizards of Waverly Place”) and Demi Lovato (“Sonny With A Chance”), premiered as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (3.1 million) and Tweens 9-14 (3.2 million) and cable’s No. 1 scripted telecast in Total Viewers (8.5 million).  Additionally, the movie was Friday’s No. 1 telecast across all TV in the same key demos.

  • “Princess Protection Program” towered over all time period competition on both broadcast and cable,virtually doubling runner up CBS in Total Viewers (8.5 million vs. 4.4 million), and also scoring No. 1 rank in Kids 6-11 and Tweens 9-14.

  • “Princess Protection Program” debuted as Disney Channel’s No. 3 original movie of all time in Total Viewers (8.5 million), behind June ‘08’s “Camp Rock” and August 07’s “High School Musical 2.”
  • “Princess Protection Program” generated Disney Channel’s highest numbers in the time period in Total Viewers, Kids 6-11 and Tweens 9-14 in more than a 1 year – since 6/20/08 (“Camp Rock”).
  • Since its premiere in EMEA in May ’09, and now the U.S., Disney’s “Princess Protection Program” has reached 19.3 million unique Total Viewers around the world, including 3.7 million Kids 6-11 and 3.5 million Tweens 9-14 for last night’s premiere.

  • Friday’s original “Wizards of Waverly Placestood as the series’ most-watched telecast on record in Total Viewers (6.0 million), Kids 6-11 (2.5 million) and Tweens 9-14 (2.5 million).


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